Marketing and Digital Assistant, The Shop
September 2013 – Present
Burbank, CA

• Maintain website and social media for all artists on The Shop roster
• Execute meaningful digital/social marketing plans for all artists
• Drive content and sales through all appropriate online channels
• Collect and process invoices from vendors and follow through on timely payment
• Design posters, stickers, cover art, digital assets, banners, ads, one-sheets and more
• Organize artist calendars, timelines, schedules, one-sheets and other materials
• Maintain artist and supervisors’ calendars, set up all meetings and monitor phones
• Book artist and supervisors’ travel and submit Travel & Expense reports regularly
• Serve as a support between the label, artists, management and other involved parties
• Run Soundscan and Mediabase for appropriate internal and external distribution
• Order, manage and maintain artist CD, DVD and office supply inventories
• Properly claim all visual and audio content for the roster of artists
• Manufacture audio or visual duplications when necessary
• Interview, hire, train and manage interns every semester

Brand Management Intern
January 2013 – May 2013
Nashville, TN

• Assisted brand management team with marketing campaigns for a roster of country artists
• Prepared for company events and provided assistance to event staff on-site
• Maintained and prepared guest lists for label events and showcases
• Organized brand management inventory of CDs, DVDs, and other promotional materials
• Updated and maintained calendars of events for the roster of artists
• Prepared mail-outs of CDs and artist promotional packages for sponsors and nonprofits
• Assisted Radio Promotions intern team with numerous artist mailings to Country radio
• Assisted with large-scale mailings for the labels’ artists nominated for ACM Award(s)
• Completed errands and picked up promotional materials as needed
• Organized managers’ receipts/invoices for T&E reports

Digital Marketing Intern, The Shop
September 2012 – December 2012
Burbank, CA

• Developed and maintained online content for a diverse roster of urban and alternative artists
• Published and promoted artist tour routing/ticketing via social media and e-mail campaigns
• Promoted music and merchandise sales on artists’ and labels’ online properties
• Assisted with creation and claiming of audiovisual content for artists’ online properties
• Focused on developing fan engagement and fostered 30% growth on artists’ Facebook pages
• Created artist one sheets for managers’ use when pitching to blogs and media outlets
• Created and modified a variety of promotional tools including web banners and graphics
• Compiled routine reports on artists’ activity and distributed weekly SoundScan reports
• Worked with WEA D2C Content Team to provide content needed to launch artists’ sites
• Drafted copy for email blasts and submitted production requests to Marketing Services
• Provided administrative support to the executive assistant of the Chairman/COO
• Conducted routine online searches to compile online coverage and blog placement for artists
• Assisted with online giveaways and liaised with fans to ensure timely receipt of legal documents needed to deliver prizes

eCommerce Marketing Intern
June 2012 – August 2012
New York, NY

• Assisted product managers in assessing the consumer functionality of artist web stores
• Attended weekly team meetings to discuss project updates and completion status
• Filed and maintained organized records of all client invoices and purchase orders
• Developed and implemented online giveaways to engage with the company fan base
• Created and published engaging content on the company’s online properties
• Assisted customer service team in identifying issues with customers’ order status
• Utilized Blast Ramp to review order history and identify fraudulent orders
• Organized office inventory of overstock merchandise and product samples
• Updated and maintained the company’s calendar of client tour dates and events
• Assisted staff members with additional administrative tasks and errands as needed

Digital Marketing Intern
June 2012 – August 2012
New York, NY

• Oversaw the label’s street team composed of over 2,000 fans worldwide
• Developed promotional missions for street team members to complete using Fancorps
• Communicated with street team members to arrange promotion at shows nationwide
• Organized mailings of promotional materials and rewards to all street team members
• Compiled weekly social media reports for the label’s roster of alternative and pop-rock artists
• Developed and published content on all online properties for the artists and record label
• Fulfilled and packaged orders for the label’s web store of artist merchandise and music
• Reviewed and organized demo submissions into a weekly report for staff members
• Compiled notable blogs and websites to utilize for artist news placements
• Collaborated with other interns to develop innovative and engaging online contests and giveaways

A&R Administration Intern
January 2012 – April 2012
Nashville, TN

• Compiled album packaging information for upcoming artist and special market album releases
• Communicated with music publishers to confirm songwriters, copyright ownership, and lyrics
• Maintained project folders containing all pertinent album information and project invoices
• Attended weekly marketing meetings to discuss project timelines and completion status
• Organized and maintained catalog closets of past release