Marketing and Digital Assistant, The Shop
September 2013 – Present
Burbank, CA
- Maintain website and social media for all artists on The Shop roster
- Execute meaningful digital/social marketing plans for all artists
- Drive content and sales through all appropriate online channels
- Collect and process invoices from vendors and follow through on timely payment
- Design posters, stickers, cover art, digital assets, banners, ads, one-sheets and more
- Organize artist calendars, timelines, schedules, one-sheets and other materials
- Maintain artist and supervisors’ calendars, set up all meetings and monitor phones
- Book artist and supervisors’ travel and submit Travel & Expense reports regularly
- Serve as a support between the label, artists, management and other involved parties
- Run Soundscan and Mediabase for appropriate internal and external distribution
- Order, manage and maintain artist CD, DVD and office supply inventories
- Properly claim all visual and audio content for the roster of artists
- Manufacture audio or visual duplications when necessary
- Interview, hire, train and manage interns every semester
Brand Management Intern
January 2013 – May 2013
Nashville, TN
- Assisted brand management team with marketing campaigns for a roster of country artists
- Prepared for company events and provided assistance to event staff on-site
- Maintained and prepared guest lists for label events and showcases
- Organized brand management inventory of CDs, DVDs, and other promotional materials
- Updated and maintained calendars of events for the roster of artists
- Prepared mail-outs of CDs and artist promotional packages for sponsors and nonprofits
- Assisted Radio Promotions intern team with numerous artist mailings to Country radio
- Assisted with large-scale mailings for the labels’ artists nominated for ACM Award(s)
- Completed errands and picked up promotional materials as needed
- Organized managers’ receipts/invoices for T&E reports

September 2012 – December 2012
Burbank, CA
- Developed and maintained online content for a diverse roster of urban and alternative artists
- Published and promoted artist tour routing/ticketing via social media and e-mail campaigns
- Promoted music and merchandise sales on artists’ and labels’ online properties
- Assisted with creation and claiming of audiovisual content for artists’ online properties
- Focused on developing fan engagement and fostered 30% growth on artists’ Facebook pages
- Created artist one sheets for managers’ use when pitching to blogs and media outlets
- Created and modified a variety of promotional tools including web banners and graphics
- Compiled routine reports on artists’ activity and distributed weekly SoundScan reports
- Worked with WEA D2C Content Team to provide content needed to launch artists’ sites
- Drafted copy for email blasts and submitted production requests to Marketing Services
- Provided administrative support to the executive assistant of the Chairman/COO
- Conducted routine online searches to compile online coverage and blog placement for artists
- Assisted with online giveaways and liaised with fans to ensure timely receipt of legal documents needed to deliver prizes
eCommerce Marketing Intern
June 2012 – August 2012
New York, NY
- Assisted product managers in assessing the consumer functionality of artist web stores
- Attended weekly team meetings to discuss project updates and completion status
- Filed and maintained organized records of all client invoices and purchase orders
- Developed and implemented online giveaways to engage with the company fan base
- Created and published engaging content on the company’s online properties
- Assisted customer service team in identifying issues with customers’ order status
- Utilized Blast Ramp to review order history and identify fraudulent orders
- Organized office inventory of overstock merchandise and product samples
- Updated and maintained the company’s calendar of client tour dates and events
- Assisted staff members with additional administrative tasks and errands as needed
Digital Marketing Intern
June 2012 – August 2012
New York, NY
- Oversaw the label’s street team composed of over 2,000 fans worldwide
- Developed promotional missions for street team members to complete using Fancorps
- Communicated with street team members to arrange promotion at shows nationwide
- Organized mailings of promotional materials and rewards to all street team members
- Compiled weekly social media reports for the label’s roster of alternative and pop-rock artists
- Developed and published content on all online properties for the artists and record label
- Fulfilled and packaged orders for the label’s web store of artist merchandise and music
- Reviewed and organized demo submissions into a weekly report for staff members
- Compiled notable blogs and websites to utilize for artist news placements
- Collaborated with other interns to develop innovative and engaging online contests and giveaways
A&R Administration Intern
January 2012 – April 2012
Nashville, TN
- Compiled album packaging information for upcoming artist and special market album releases
- Communicated with music publishers to confirm songwriters, copyright ownership, and lyrics
- Maintained project folders containing all pertinent album information and project invoices
- Attended weekly marketing meetings to discuss project timelines and completion status
- Organized and maintained catalog closets of past release