Work Experience

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Marketing and Digital Assistant, The Shop
September 2013 – Present
Burbank, CA

  • Maintain website and social media for all artists on The Shop roster
  • Execute meaningful digital/social marketing plans for all artists
  • Drive content and sales through all appropriate online channels
  • Collect and process invoices from vendors and follow through on timely payment
  • Design posters, stickers, cover art, digital assets, banners, ads, one-sheets and more
  • Organize artist calendars, timelines, schedules, one-sheets and other materials
  • Maintain artist and supervisors’ calendars, set up all meetings and monitor phones
  • Book artist and supervisors’ travel and submit Travel & Expense reports regularly
  • Serve as a support between the label, artists, management and other involved parties
  • Run Soundscan and Mediabase for appropriate internal and external distribution
  • Order, manage and maintain artist CD, DVD and office supply inventories
  • Properly claim all visual and audio content for the roster of artists
  • Manufacture audio or visual duplications when necessary
  • Interview, hire, train and manage interns every semester

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Brand Management Intern
January 2013 – May 2013
Nashville, TN

  • Assisted brand management team with marketing campaigns for a roster of country artists
  • Prepared for company events and provided assistance to event staff on-site
  • Maintained and prepared guest lists for label events and showcases
  • Organized brand management inventory of CDs, DVDs, and other promotional materials
  • Updated and maintained calendars of events for the roster of artists
  • Prepared mail-outs of CDs and artist promotional packages for sponsors and nonprofits
  • Assisted Radio Promotions intern team with numerous artist mailings to Country radio
  • Assisted with large-scale mailings for the labels’ artists nominated for ACM Award(s)
  • Completed errands and picked up promotional materials as needed
  • Organized managers’ receipts/invoices for T&E reports
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Digital Marketing Intern, The Shop
September 2012 – December 2012
Burbank, CA

  • Developed and maintained online content for a diverse roster of urban and alternative artists
  • Published and promoted artist tour routing/ticketing via social media and e-mail campaigns
  • Promoted music and merchandise sales on artists’ and labels’ online properties
  • Assisted with creation and claiming of audiovisual content for artists’ online properties
  • Focused on developing fan engagement and fostered 30% growth on artists’ Facebook pages
  • Created artist one sheets for managers’ use when pitching to blogs and media outlets
  • Created and modified a variety of promotional tools including web banners and graphics
  • Compiled routine reports on artists’ activity and distributed weekly SoundScan reports
  • Worked with WEA D2C Content Team to provide content needed to launch artists’ sites
  • Drafted copy for email blasts and submitted production requests to Marketing Services
  • Provided administrative support to the executive assistant of the Chairman/COO
  • Conducted routine online searches to compile online coverage and blog placement for artists
  • Assisted with online giveaways and liaised with fans to ensure timely receipt of legal documents needed to deliver prizes

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eCommerce Marketing Intern
June 2012 – August 2012
New York, NY

  • Assisted product managers in assessing the consumer functionality of artist web stores
  • Attended weekly team meetings to discuss project updates and completion status
  • Filed and maintained organized records of all client invoices and purchase orders
  • Developed and implemented online giveaways to engage with the company fan base
  • Created and published engaging content on the company’s online properties
  • Assisted customer service team in identifying issues with customers’ order status
  • Utilized Blast Ramp to review order history and identify fraudulent orders
  • Organized office inventory of overstock merchandise and product samples
  • Updated and maintained the company’s calendar of client tour dates and events
  • Assisted staff members with additional administrative tasks and errands as needed

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Digital Marketing Intern
June 2012 – August 2012
New York, NY

  • Oversaw the label’s street team composed of over 2,000 fans worldwide
  • Developed promotional missions for street team members to complete using Fancorps
  • Communicated with street team members to arrange promotion at shows nationwide
  • Organized mailings of promotional materials and rewards to all street team members
  • Compiled weekly social media reports for the label’s roster of alternative and pop-rock artists
  • Developed and published content on all online properties for the artists and record label
  • Fulfilled and packaged orders for the label’s web store of artist merchandise and music
  • Reviewed and organized demo submissions into a weekly report for staff members
  • Compiled notable blogs and websites to utilize for artist news placements
  • Collaborated with other interns to develop innovative and engaging online contests and giveaways

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A&R Administration Intern
January 2012 – April 2012
Nashville, TN

  • Compiled album packaging information for upcoming artist and special market album releases
  • Communicated with music publishers to confirm songwriters, copyright ownership, and lyrics
  • Maintained project folders containing all pertinent album information and project invoices
  • Attended weekly marketing meetings to discuss project timelines and completion status
  • Organized and maintained catalog closets of past release
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