Atlantic Records

Digital Marketing + The Shop Intern – Fall 2012 & Spring 2013

Atlantic Records
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The Shop
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-Assisted with giveaways and liaised with fans to ensure receipt of documents needed to deliver prizes
-Published and promoted artist tour routing and ticketing through social media and e-mail campaigns
-Worked with WEA D2C Content Team to provide content/artwork needed to launch artists’ websites
-Focused on developing fan engagement and fostered 30% fan growth on artists’ Facebook pages
-Assisted in the creation and claiming of audio and/or visual content for artists’ online properties
-Developed and maintained online content for a diverse roster of urban and alternative artists
-Conducted routine online searches to compile online coverage and blog placement for artists
-Drafted copy for email blasts and submitted requests to WEA D2C Marketing Services Team
-Created and modified a variety of promotional tools including web banners and graphics
-Promoted music and merchandise sales on both the artists’ and labels’ online properties
-Compiled routine reports on artists’ activity and distributed weekly SoundScan reports
-Created artist one sheets for managers’ use when pitching to blogs and media outlets
-Provided administrative support to the executive assistant of the Chairman/COO

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